CRM & Automation Specialist focused on building practical workflows, lead management systems, and business process automations using GoHighLevel, Zapier, and Make.com.
I design practical CRM and automation workflows that organize information, reduce repetitive work, and create clearer processes.
Structured CRM environments designed around the customer journey.
Automations that connect triggers, actions, conditions, and follow-ups.
Structured data flows between tools so information reaches the right system.
I design and build CRM and business process automations using GoHighLevel, Zapier, and Make.com, with a focus on lead management, customer engagement, appointment workflows, integrations, and process automation.
GoHighLevel system covering inquiry intake, service-area qualification, follow-up, human handoff, consultation booking, and appointment outcomes.
ASANA CRM Lead Engagement, Clinic Appointment Automation, and Automated Leads Enrichment workflows.
Gmail attachment processing with file handling, Google Drive storage, Google Sheets logging, and email notification.
Hands-on portfolio projects across GoHighLevel, Zapier, and Make.com, built to demonstrate workflow design, CRM logic, integrations, and process automation.
Five connected GoHighLevel workflows for inquiry intake, eligibility, follow-up, customer replies, bookings, and appointment outcomes.
Three hands-on Zapier builds demonstrating branching, data handling, app integrations, notifications, and AI-assisted actions.
Lead-stage routing using Paths, Asana task updates, Gmail follow-ups, delays, filters, and AI-assisted messaging.
Appointment intake, ID generation, database updates, calendar creation, confirmations, reminders, cancellations, no-show recovery, and reporting.
Lead enrichment flow using URL formatting, Apollo via Webhooks, priority routing, notifications, AI-assisted email drafting, and Gmail.
A practical Make scenario that connects Gmail, file processing, Google Drive, Google Sheets, and notifications in one automated flow.
Multi-step Make scenario that watches Gmail, finds attachments, generates a standardized file name, uploads the file, logs it, and sends a notification.
A self-initiated portfolio system for a fictional home-service business. The architecture is designed around a single inquiry journey: capture → qualify → follow up → hand off or book → track appointment outcome.
The project uses fictional test contacts and is presented as a portfolio demonstration rather than a production client system.
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The captured GoHighLevel execution logs provide validation evidence for the major paths in the CoolAir system. Results below describe what is visible in the recorded test runs.
Validation evidence is based on the execution-log screenshots captured during testing on September 26, 2026.
I build practical CRM and business process automations designed to organize leads, streamline customer journeys, reduce repetitive work, and improve operational workflows.
My hands-on experience includes building intermediate-level projects using GoHighLevel, Zapier, and Make.com, covering lead management, qualification, follow-ups, appointment automation, app integrations, webhooks, data mapping, and automated notifications.
My analytical background also brings strong attention to accuracy, structured thinking, data validation, and process improvement—skills I apply when designing, testing, and refining automation workflows.
Sample feedback prepared for demonstration purposes. These placeholders can be replaced with verified client or collaborator testimonials as they become available.
“Chrischelle demonstrated a structured approach to workflow automation and was able to translate a business process into clear triggers, conditions, and automated actions.”
— Sample Project Reviewer · CRM & Workflow Automation
“The automation workflow was well organized and showed strong attention to the customer journey, from lead intake through follow-up, booking, and handoff.”
— Sample Project Reviewer · GoHighLevel Automation
“Chrischelle showed practical knowledge of Zapier integrations, branching logic, webhooks, and AI-assisted actions while building an end-to-end lead workflow.”
— Sample Project Reviewer · Zapier Lead Enrichment
“The appointment automation connected intake, scheduling, reminders, cancellations, no-shows, and final outcomes into one organized process.”
— Sample Project Reviewer · Appointment Automation
PHINMA Saint Jude College · Philippines
CFMS Assessment Examination · Batch 33 · Passed 2026
Open to opportunities involving CRM management, business automation, research, data, and process improvement.